We all know that on-pack date related labelling is one of the most direct information carriers used in the food industry to communicate specific product attributes with consumers. Working with Wanjun Chu, PhD student from Linköping University, Sweden, we are promoting this research project to systematically explore how to better design on-pack date labels and storage guidance to support consumers in reducing food waste.
As part of this research, Wanjun will explore and experiment with novel ways to create better interactions between these on-pack information attributes and consumers. In order to achieve this, we would like to reach as many industry participants as possible to understand your knowledge, experiences, difficulties, and suggestions regarding the design of on-pack date labels and storage information.
The research will be conducted through an interview and on-pack label design ideation session. If you are interested in participation or want to know more about the project, please feel free to contact us at: firstname.lastname@example.org.