Gander Retail Waste Saving Program
Australia generates 7.65 million tonnes of annual food waste. The estimated costs to economy of food wasted is $36.6 billion, of which $19.3 billion comes from households – costing each Australian household an estimated $2,000-$2,500 per year (FIAL, 2021). The retail sector alone contributes over 527 kilotonnes of food waste each year, an alarming figure given that 70% of this food is still edible at the point of disposal. This issue is closely linked to the rising food insecurity crisis, which has been further exacerbated by the Covid-19 pandemic and the resulting increase in living costs. Over the past year, more than 2 million Australian households have experienced severe food insecurity (Foodbank, 2022).
Food waste is also a significant contributor to climate change, accounting for approximately 3% of annual greenhouse gas emissions in Australia (FIAL, 2021). Food waste that ends up in Australia’s landfills generates a methane equivalent to an estimated 6.8 million tonnes of carbon dioxide. This is compounded by greenhouse emissions (3.3 billion metric tonnes) generated from production, harvesting, transporting and packaging of wasted food.
A better solution is warranted to facilitate supermarkets in reducing retail food waste through a seamless process. This project seeks to test such a solution, in order to propose how to scale it nationally.
The primary goal of this project is to reduce Food Loss and Waste (FLW) in supermarkets by enabling consumers to purchase food approaching its expiry date at discount rates.
The project will evaluate Gander’s effectiveness in reducing retail FLW in the Australian market through investigating drivers and barriers to adoption of the technology by consumers (B2C) and supermarkets (B2B).
More specifically, the project will analyse data on rates of adoption, B2C and B2B user experience and estimated FLW reduction gathered during the pilot of Gander’s app with the following IGA retail groups:
Country Grocers IGA (5 stores)- Ballarat and Regional VIC, VIC
Spano’s IGA Stores (6 stores)- Gold Coast and Scenic Rim, QLD
The findings will inform the marketing and product strategy during the national roll out of Gander in 2023 and 2024 and contribute to academic research on green consumer choices and digital FLW technology.